Meet ‘baba’
Hey, I’m Michael! You might know me as the nickname my daughter gave me, Baba, or maybe from Instagram, @babasnorlax.
I’ve been a freelance marketer since 2009 & a behind-the-scenes partner for creatives since 2013. Since then, I’ve helped tattoo artists, salon owners, & tons of small businesses build authentic visibility for their target audiences.
My belief is simple: Your marketing should sound like you.
But if you’re here, you probably know you’d rather have someone else handle the strategy & execution so you can focus on creating.
Starting on a tattoo shop counter, I learned first-hand how hard creatives work… & how much they hate to answer a phone while doing their thing.
That’s why I build practical marketing systems that drive measurable, organic growth & lasting brand recognition.
Meet ‘High Aesthetic’
High Aesthetic Marketing is my specialized all-in-one ‘agency’ for building & maintaining a standout brand presence.
Regardless of your unique strategy, the goal is a cohesive system that elevates your visibility & builds a loyal community.
The practice focuses on tailored execution: Crafting compelling blog & email copy, building high-converting websites, & managing social media calendars.
Each service offering is redesigned to be a seamless extension of your voice, forming a reliable framework for growth.
Whatever you pick, I operate as your flexible, off-site marketing partner. From single projects to comprehensive monthly retainers, I provide the expertise to make your marketing confident, effective, & authentically yours.
Let’s build you a system that works!
past Work & Clients
Over the years & throughout many past lives, my various clients & projects have included some truly incredible clients, both as a freelancer & on behalf of agencies.
Directed on-site content at tattoo conventions for artists to showcase their work with clarity & purpose
Produced focused, narrative-driven videos from artist-provided footage, transforming raw clips into compelling stories that highlight craftsmanship & client experience for social media.
Ghostwriting C-suite features for a major automotive data & marketing company, published in Forbes
Invented brand voice & character storytelling for Sharktank’s Doughp Cookie Dough
Developed brand voice, positioning & creative strategy, including for restaurants & my own tattoo shop
Created a massive city-wide engagement project still in use for Valparaiso & heavily contributed to Michigan City’s
Executed strategy for distinct brand voices, including Wise Guys Liquor, Moxy Hotels & Brush Creek Ranch
industries
Creative & Personal Services
Salons & Beauty Services
Tattoo & Piercing Studios
Local & International Liquor Brands
Professional Services & Commerce
Digital Security Services
Retail Management Consulting
International Automotive Brands
Technology & Innovation
New Media & Digital Platforms
Industrial Scanning & 3D-Mapping
Artificial Intelligence (AI) Tools
Creative & Personal Services
Salons & Beauty Services
Tattoo & Piercing Studios
Local & International Liquor Brands
Professional Services & Commerce
Digital Security Services
Retail Management Consulting
International Automotive Brands
Technology & Innovation
New Media & Digital Platforms
Industrial Scanning & 3D-Mapping
Artificial Intelligence (AI) Tools
Let someone else do the heavy lifting
Don’t let the algorithms control your reach! Stay focused on creating while your marketing finally works the way it should.