Community Insights: 3 Data-Driven Facts Every Tattoo Artist Needs to Know!
Coming from someone who’s been there, running a successful tattoo shop isn't just about talented, flexible artists.
As much as you wish it wasn’t, it’s also about strategy. Especially during the dreaded slow season.
To make smart decisions, you need to understand the playing field. Let’s look at three critical data points from the latest IBISWorld Tattoo Artists Industry Report that define the tattoo community right now.
1. There are more artists – & more clients! – than ever
What the report says:
The tattoo artist industry "has grown at a CAGR of 10.9% over the past five years, to reach an estimated $1.3bn in 2025."
"41.0% of consumers under 30 & 46.0% of those aged 30 to 49" have chosen to get tattooed, creating a massive & growing client base.
There is "a steady inflow of new talent, with freelance practitioners & independent studios increasing competition."
What that means for your shop:
The market is booming & there is more demand than ever, with nearly half of adults under 50 getting inked. That means new types of clients are coming from every corner.
With more artists entering the field, the community is growing to capture much of that demand.
You cannot afford to be a secret or a ghost online!
To stand out & secure your share, you must actively market your unique style & build a powerful, visible brand that clients remember & trust.
2. Your Revenue is Tied to Your Clients' Wallets.
What the report says:
Clients are now more likely to seek "distinctive, personalized art, resulting in higher-value transactions."
Artists must navigate "ongoing challenges stemming from higher wage expectations & regulatory... requirements, which collectively influence bottom-line profitability."
What it means for your shop:
Clients are investing in custom work, but they are also more budget-conscious while doing so.
No business is recession-proof, even ones busy when others aren’t.
Position your tattoos as valuable, lasting investments that are well worth your clients’ discretionary spending.
This requires building strong client relationships & a brand reputation that emphasizes unique work over competing on price.
3. Reputation is Your #1 Asset.
What the report says:
Social media & digital presence “enable artists to connect with broader audiences, making branding & reputation crucial for sustaining a steady client base.”
“The secret sauce … might be (artists’) unique artistic style, excellent customer service & intelligent marketing.”
Artists who “maintain strong local ties & keep their facilities well-maintained… can expect to see their business thrive.”
What it means for your shop:
Your reputation is no longer a byproduct of your work. It is the product people are after & they will trust your judgement.
People aren’t just choosing an artist for their tattoo — they’re choosing a brand they trust to invest in.
The way your shop presents itself online, how consistently you engage, & how clients talk about you online all directly shape your success.
When clients feel confident in who you are — not just what you draw — they return, they refer, & they help your business grow even in slow seasons.
The Bottom Line for Artists
The data confirms that talent alone isn't enough, and won’t be in the future. To thrive in a growing yet competitive market that depends on discretionary spending, you must be intentional.
You must actively manage your reputation, strategically market your unique quality, & build a client base that values your art enough to invest in it consistently.
The growth is there for the taking. Use this information to make great choices & make sure you're the one taking appointments.
If it’s all over your head, I’ve got your back. Let’s chat!
*Source: IBISWorld, Tattoo Artists Industry in the US, Updated November 2025