Real Cannabis Education.
My name is Michael, but my daughter calls me Baba. Call me whatever!
I’m a budtender & cannabis educator currently, but have worked in sales, marketing, & people management for a really long time.
For the last decade, I’ve also served as a source of cannabis knowledge for my family & friends, in addition to various freelance marketing & copywriting projects in the community.
Today, I bring my personal & professional knowledge together to teach people how to feel more confident every time they shop, using highly researched blogs & videos published on Instagram!
I’m open to helping anyone from rec & med patients to brands, dispensaries, & creators looking to elevate cannabis education.
Reach out & let’s build something people actually learn from.
so Who is Baba?
Since my Freshman year of college at IUPUI, I’ve worked in just about every industry you can think of, almost always multiple jobs at a time. They call it “gig work” now, but for me, it was always about survival.
Cohesively, that entire time I was combining marketing, sales, & operations to help accomplish their goals & grow in ways that actually stick with their intended customers.
Professionally, I’ve also spent large amounts of time in the tattoo community, owning & selling a tattoo shop along the way. My passion also led me to be a highly rated baseball umpire, professional cook of many coats, & lots, lots more.
But as a “freelancer”, it’s been 17 years working with brands locally & globally as a copywriter, content marketer, & project manager. Now? I’m in front of the camera again.
learn cannabis with me!
Cannabis is more than fun strain names and THC percentages.
Built alongside partners like Flower Power & Humblebee, content combines real product insight with practical education you can actually use.
Everything is written from my perspective: Budtender & cannabis educator. Each topic is broken down into science, myths, & real-world research in a way that’s clear & easy to understand.
From cannabinoids & terpenes to different types of concentrates, the goal is simple: To help you walk into any dispensary with confidence!
No matter where you start, you’ll learn how to shop smarter & understand cannabis like an insider.
Say hi to Baba!
Have a question, project, or idea you want to bring to life? Whether it’s cannabis education, content strategy, or in-store experience, I’m always open to conversations that create real value. Reach out & let’s see how I can help.