Real Cannabis Education.
My name is Michael, but my daughter calls me Baba. Professionally, I’m High Aesthetic. Call me whatever!
I’m a budtender & cannabis educator first. Everything I do starts at the counter, helping real people figure out what actually works, not just what sounds good on a label.
I’ve spent the last decade in cannabis, starting on the medicinal side & diving deep into cannabinoids, terpenes, & real-world effects. Paired with years in marketing & sales, that experience shapes how I approach education & what actually drives a purchase.
Today, I bring it all together by helping people feel more confident, informed, & intentional every time they shop, while helping brands and dispensaries communicate in a way that actually works in-store.
so Who is Baba?
Since my freshman year of college, I’ve worked multiple jobs. They call it “gig work” now, but for me, it was always about survival.
Since 2009, I’ve been combining marketing, sales, & operations to help niche brands communicate clearly and grow in ways that actually stick with their intended audiences.
Along the way, I owned & sold a tattoo shop, built brands of my own & for clients big & small, & even named products from local restaurants to Shark Tank success stories.
Mostly, I’ve spent years working on and off as a writer & marketer, both in & out of the cannabis community, learning how people actually understand & shop for what they need.
Canna-ucation
Cannabis is more than weird strain names & high THC numbers.
Written from the perspective of a budtender & cannabis educator, my blogs break down the science, the myths, & the real-world research behind the plant, so you can walk into any dispensary feeling confident about what you’re buying.
Ready to shop smarter and understand cannabis like an insider?
Say hi to Baba!
Have a question, project, or idea you want to bring to life? Whether it’s cannabis education, content strategy, or in-store experience, I’m always open to conversations that create real value. Reach out & let’s see how I can help.